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Project overview
Brief
We were tasked with creating photos and videos for the launch campaign of Mechi Co Carpets. This marks their first collection in carpets, named "Coalesce Dreams," and their debut merchandise featuring their globally loved illustration style.
Idea
The aim was to showcase the intricate details and depth of the carpets in various environments, highlighting the unique design and craftsmanship of the two standout rugs, "Jazzed Geometry" and "Electric Ensemble."
About Mechi Co Originals
Mechi Co Design, founded by Nachiket Jadhav and Meroo Seth in India, is an art and design consultancy that thrives on curiosity and innovation. They experiment, test, and craft ideas that move both heart and mind. Specializing in graphic design, packaging, illustration, art direction, wall art, and typography, Mechi Co transforms intangible concepts into real experiences.
Result
The result was a series of sophisticated photos that align perfectly with the brand's aesthetics. These visuals will be used to promote the new product across social media platforms and their website, effectively telling the story of Mechi Co's exciting new venture into carpets with the "Coalesce Dreams" collection.
