Preamble & Bloni Atelier Launch
Services
Year
2023
Location
Delhi
Client
Project overview
Brief
The objective was to capture the essence of Preamble, a collection rooted in experimental amalgamation of material exploration fused with wearability. The aim was to make idividual videos for each outfit for an immersive website experience and Reels for social media engagement
Idea
The shoot focused on showcasing the design diversity of BLONI. The project involved capturing 360-degree videos to provide an immersive and interactive experience on BLONI's website. Additionally, three dynamic reels were created to showcase the sub-collections within Preamble: heat-sensitive outfits, reflective outfits, and summer outfits. These reels were tailored specifically for the Instagram launch, leveraging captivating visuals and futuristic aesthetics to engage the audience.
Result
The BLONI Preamble Collection shoot and digital content creation project successfully captured the brand's vision of merging past and future, tradition and futurism. 360-degree videos, and dynamic reels highlighted the innovative craftsmanship, design elements, and gender-neutral approach of the collection. BLONI's unwavering commitment to ethics and the evolution of wearability further solidified their position as a trailblazer in the fashion industry.
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