Grains to smiles

Services

Shoot, Concept and Edit

Shoot, Concept and Edit

Year

2024

Location

North, East and West India

Client

Akshay Patra

Akshay Patra

  • Grains to smiles

    ·

    Grains to smiles

    ·

    Grains to smiles

    ·

    Grains to smiles

    ·

    Grains to smiles

    ·

    Grains to smiles

    ·

    Grains to smiles

    ·

    Grains to smiles

    ·

    Grains to smiles

    ·

  • Grains to smiles

    ·

    Grains to smiles

    ·

    Grains to smiles

    ·

    Grains to smiles

    ·

    Grains to smiles

    ·

    Grains to smiles

    ·

    Grains to smiles

    ·

    Grains to smiles

    ·

    Grains to smiles

    ·


Project overview

Brief

Assigned to capture the impact stories of Akshaya Patra, serving mid-day meals to 2.2 million children daily across India. The project involved covering 10 cities to document cooking, delivery, and the impact of their efforts. In order to make series of dcoumentries for each city

Idea

We aimed to showcase the journey of these meals, from grains to smiles. This included filming the centralized kitchens, interacting with dedicated staff, and visiting schools in remote villages where the meals are served. Among other deliveries we came up with the idea of 'Grains to smiles"

Result

The film is a visual narrative of how basic grains are transformed into nutritious meals, transported to remote locations, and ultimately bringing smiles to children's faces. It highlights the positive impact these meals have on the children's education, physical well-being, and overall happiness.